Privacy Policy

1. Introduction and Terms of Use

Welcome to Applerok (website url: applerokofficial.com). We respect your privacy and are committed to protecting your personal data. This Privacy Policy details how we collect, use, and safeguard your information when you visit our website and purchase our products. We operate solely as a website and do not have a mobile application. In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/swr2ck-jm/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/swr2ck-jm/privacy_policy).

Use and Description Terms: Applerok specializes in the sale of high-quality refurbished hardware and devices. By utilizing our website, creating an account, or purchasing our refurbished products, you agree to the collection and use of information in accordance with this policy. We primarily serve customers in the United States, with a growing user base in Canada. We do not target, nor do we knowingly collect personal information from, users under the age of 18.

2. Information We Collect

When you interact with our website, we may collect several types of personal and non-personal data.

A. Personal Information

When you make a purchase, create an account, or attempt to make a purchase through the Site, we collect certain personal information from you, including:

• Full names
• Phone numbers
• Email addresses
• Mailing and shipping addresses
• Billing addresses
• Debit/credit card information (processed securely)
• Contact preferences

B. Automatically Collected Information

When you visit our site, we automatically collect certain information about your device and interaction with our platform:

• Device Data: Your web browser type, IP address, time zone, and some cookies that are installed on your device.
• Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Website.
• Location Data: Through the use of Google Maps APIs, we collect location data (including IP addresses, GPS coordinates, and search queries) to enhance user experience. Please note: We cache user location data for a maximum of two (2) months.

C. Derivative Data and Third-Party Logins

Users have the option to register and log in to our website using third-party social media accounts, including Facebook, Google, and others. We receive your public profile information from these providers. Furthermore, we collect derivative data through analytics services, specifically Google Analytics (including remarketing demographic interests and Google Display Network impressions), to better understand our audience and improve our services. We do not collect personal information about our users from other unauthorized third-party sources.

3. User-Generated Content

Applerok allows users to upload and post various forms of content on our website. This includes, but is not limited to, product comments, articles, photos, audio clips, videos, and user profile images. Any information you choose to make public in these areas is accessible to other visitors. Please exercise caution when disclosing personal information in these public forums.

4. How We Use Your Information

We use the information we collect for the following business and commercial purposes:

• To process, fulfill, and manage your orders for our refurbished hardware and devices.
• To facilitate online payments securely.
• To communicate with you regarding your orders, account updates, and customer support inquiries.
• To screen our orders for potential risk or fraud.
• To provide you with information or marketing communications relating exclusively to our products.

5. AI-Based Services

To enhance customer experience, we utilize artificial intelligence (AI) across our platform. This includes AI Search, AI Bots, and general AI automation to help you navigate our inventory of refurbished hardware and answer queries.

Opting Out of AI Processing: We respect your right to control how your data is used with our AI tools. You can opt out of having your personal information processed by our AI-based services by either:

• Logging into your account settings and updating your user preferences.
• Contacting us directly using the contact information provided at the bottom of this policy.

6. Data Sharing and Disclosure

While we do not sell your data to external advertisers, we do share your information in the following limited circumstances to facilitate our business operations:

• Business Affiliates: We may share information with our parent company, subsidiaries, and joint venture partners.
• Business Partners: We disclose collected information to trusted business partners to offer you certain products, services, or promotions related to our core business.
• Service Providers: We use Google API Services (including Google Maps) and Google Analytics. These entities may access data to perform functions on our behalf.

7. Marketing Communications

We send marketing and promotional communications to our users to keep them informed about new refurbished hardware, updates, and special offers. You can easily opt out of these communications at any time by clicking the "Unsubscribe" link located at the bottom of any of our marketing emails.

8. Cookies and Tracking Technologies

We use both Cookies and Web Beacons to track activities on our site, hold certain information, and provide a customized experience. Additionally, as mentioned, we utilize Google Maps APIs and Google Analytics to track site usage and demographic data. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent, though some parts of the site may not function properly without them.

9. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. Specifically, we will keep the information collected from you for a period of three (3) months after your account becomes idle, after which it will be securely deleted or anonymized.

10. Data Security

We take the security of your data seriously. We implement appropriate, industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Because our website accepts online payments, all debit and credit card transactions are protected under strict PCI DSS (Payment Card Industry Data Security Standard) compliance regulations, ensuring your financial data is encrypted and handled securely.

11. Managing Your Account and Data Rights

You have full control over your account. If you wish to update or delete your account information, you may do so by:

• Logging in to your account settings directly on the website and updating your user profile.
• Contacting us using the contact information provided below.

Data Subject Requests: If your country’s or state's privacy laws grant you the right to access, edit, or delete the personal information we hold about you, you can submit a formal request via our dedicated data request portal at:
applerokofficial.com/pages/data-request

12. Contact Information

If you have any questions or comments about this Privacy Policy, your personal information, or our data practices, please contact us or our Data Protection Officer (DPO).